Loving Digital

Shaping digital solutions, we always talk about what we want to achieve, how and when we will be successful. This means discussing what digital is all about. My favourite way of position digital is to make lives easier, more fun, more challenging and more exciting. In fact: more life, less Read more…

The power of NOT in design

Some say strategy is what we are going to do, this only tells part of the story. What we will not do also is an important part of your strategy. Exactly the same goes for design. What is smart design, from a user perspective, or even a user experience perspective? What is in scope for an Read more…