Innovation

The last decade it almost seemed business technology innovation was on a clean cadence. As if it were nicely paced after each other, the SMACT acronym was build for new great and engaging business opportunities. 

Social media on the outside pushes business to better listen to customers and put people and service at the core of doing business. Within the company, the same social tools make a fresh restart for the demand of better knowledge management.

Mobile changed the way we engage with service and businesses. ‘There is an app for everything’ shows the clear focus of the solutions for being relevant on a smaller screen. Mobile is the favorite channel for a whole new generation. Mobile also means on the go business for the employees and partners in business.

Analytics pushed the Big Data trend and the opportunity to measure success real-realtime. The speedy insights we gain from analytics offer us the adaption to trends without massive delays and creates new ways of easy experimentation and testing of hypothesis. Analytics data insights on both qualitative and quantitative research lead us to the new us.

Cloud as the new bias for offering solutions to clients make it possible to scale at will, both up and down. This means pay as you go for your infrastructure without the previously usual investment upfront. It also changes the way customers look at, and consume services; they are also looking toward a more subscription like model, as is common in the cloud world.

The internet of Things connects the virtual and abstract world of internet with the physical reality we live in. If every-one and every-thing will be connected, it creates the opportunity to adapt to our physical reality much faster. It feels it is the extra sense we needed to be complete and with it we can even run simulations on our physical data to create our own solutions digital twin.