To put your Mission and Vision into concrete action, your Strategy will become your playbook for execution. However, stating what to do in a strategy, only tells half the story. The aspect I see lacking often in strategy, and other more executional plans, is to forget to note what we will not do. Strategy is not only planning what we do, it is also noting explicitly what we will not do. Yet. And why. This makes your strategy even more clear and helps preventing unnecessary discussions.