People make the difference, not technology by itself. We must however understand technology and understand it’s impact and possibilities. The best experiences I have had, were with youngsters that have not been affected by the ‘we tried that, and it didn’t work’ dogmatic mindset. Typically, fresh people bring a lot of energy and new capabilities wit opportunities to really grow as an organization in the digital world. I make sure they have clear focus and direction to put the energy in full effect.